5 Signs Your Marketing Needs a Refresh in 2025 (And How We Can Help)

Being in business is a fast-paced world. From social media to increasing AI technology, evolving in business and your marketing strategy can happen so fast and you don’t even realise it. If you're wondering whether it's time to shake things up, here are five tell-tale signs your marketing needs a refresh in 2025. We also like to keep things simple, so we’ve provided some actionable tips to get you started.

Sign #1 - Your Branding Feels Outdated

If your logo, colours, or messaging look like they're stuck in a time warp, it might be time for a rebrand. Your brand is the first impression customers get, and if it doesn’t align with your business's current values or audience, it could be sending the wrong message.

Our Tip: Update your logo or colour palette to reflect your current mission, service offering and target audience. A fresh font or modernised tagline can make a world of difference! Take a look at our Graphic Design portfolio to see fresh design ideas we’ve helped our clients achieve.

Sign #2 - Your Social Media Engagement is Dropping

If you’ve noticed fewer likes, comments, or shares, your content may no longer resonate with your audience. Social media is constantly evolving and the algorithm favours fresh and exciting content so always tweak your social media strategy to align.

Our Tip: Audit your social media analytics to see which posts perform best and then create content that matches those trends—whether it’s more behind-the-scenes videos or educational posts.

Think about what your audience actually love seeing - do more of that! 

Sign #3 - Your Website Isn’t Converting Visitors

Your website should be your hardest-working employee, but something might be amiss if traffic isn't translating into enquiries or sales. Outdated designs, unclear calls-to-action, or slow loading speeds could all be to blame.

Our Tip: Perform a quick website health check. Simplify navigation, add a prominent call-to-action (e.g., “Book a Free Consultation”), and ensure your site is mobile-friendly.

Sign #4 - Your Email Open Rates are Declining

Email marketing is a powerhouse, but stale subject lines or overly promotional content can cause open rates to plummet. Your subscribers want value—not just sales pitches.

Our Tip: Test fresh subject lines that spark curiosity and prompt your end user. Adding personalisation can also boost open rates.

Always look at how your emails are performing - what content was clicked, what time did people open it? 

Sign #5 - Your Competitors are Outpacing You

If competitors seem to be everywhere—on your customers’ feeds, in Google search results, or at local events—it’s time to assess your own visibility. Falling behind could mean your marketing isn’t reaching the right audience.

Our Tip: Spy on your competitors’ marketing efforts. Tools like SEMrush or simply following their social media can reveal opportunities to improve your strategy.

If any of these signs sound familiar, don’t stress, it’s more common than you think! Our team specialises in helping small businesses just like yours revitalise their marketing. Whether it’s a full rebrand, social media makeover, or a website refresh, we’re here to tailor solutions that work for you.

Ready to make a change? Contact us today to start working on a marketing strategy that truly reflects your business’s potential!